Content Marketing Specialist
Nyon - Switzerland
German - Marketing Dental
As a market leader, EMS sets new standards in the design, manufacturing and sale of devices used for medical and dental treatments. EMS products benefit from a tradition of flawless Swiss precision and craftsmanship.
Founded more than 30 years ago, EMS offers valuable solutions in the fields of:
► Dental Prevention – inventors of Guided Biofilm Therapy: evidence based protocol for biofilm management on teeth, soft tissues and implants and the original Airflow®, Perioflow® and PIEZON® technologies.
►Urology – market leaders in endoscopic lithotripsy, EMS shapes the history and future of stone management with its LithoClast® and LaserClast® product range.
►Shock Wave Therapy - inventors of RSWT® (Radial ESWT) and developers of the Swiss DolorClast® Method for the effective treatment of muscular-skeletal pathologies and dermatological conditions.
Respect, excellence and client orientation are EMS’ core values.
At EMS we strive for perfection and are committed to improving the quality of life for clinicians and their patients by providing innovative solutions that deliver proven treatment outcomes.
Quality is part of EMS’ DNA, it is engraved in EMS’ Mission.
EMS believes that they can accomplish this Mission only by providing effective, safe, and reliable solutions exceeding consumers'expectations.
As Marketing Content Specialist you will be in charge of the DACH1 region. Your main missions will be:
DACH = Germany + Austria + Switzerland
►Creating emotionally powerful copy/stories in German that engage consumers and heighten the awareness of the Guided Biofilm Therapy, GBT (new EMS approach to dental biofilm management in professional to improve dental health through innovation, teaching and scientific evidences,
►Overseeing German speaking content creation activities for the print and digital media,
►Establishing, developing and managing relations with key dental publishing houses in DACH,
►Managing the media and coordinating content (articles, clinical evidence, pictures, videos etc.) with clinicians, journalists and publishers to research, develop and implement new projects,
► Interviewing EMS German employees, clinicians and patients to create copy for the internal story-telling website,
►Coordinating in collaboration with the marketing specialist DACH the adjustment and delivery of print and online adverts to dental media,
►Collaborating with the marketing specialist DACH by providing with ad-hoc copywriting,
►Circulating product and company news, press releases, clinical evidence, articles and e-newsletters content and then following-up on usage,
►Working together with the rest of the marketing team to develop a web content strategy that aligns with the company's wider goals,
►Creating and Implementing a content marketing calendar to ensure regular content in the print and digital media throughout the year,
► Updating all sections of the website including homepage and all other categories,
► Writing entertaining and informative search engine optimized copy keywords set by the online marketing manager and basing articles around them.
KEEP IT SIMPLE
► Strong ability to present complex solutions in clear, simple terms.
►Public Relations, Communication, Marketing or Journalism related degree,
►Previous experience working as a content manager, copywriter or editorial coordinator,
►Experience ideally in the dental-medical field or healthcare is a plus.
Soft and Technical skills:
►Highly articulate with an excellent command of written German,
►Creative-minded with an ability to conceive interesting ideas for new content,
►Ability to adjust/calibrate priorities when business needs change,
►Adaptability & flexibility,
►Good relationship builder,
►Experience in graphic documents design is a distinct advantage,
►Photography would be a plus,
-Adobe In Design, Photoshop or equivalent.
►German: Native a must,
► English: B2 minimum,
►French: a plus.
►Need to travel: occasionally, in particular to Germany,